Mike DelPrete's Research Library
Navigate the evolving real estate landscape with smart, data-driven insights.
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Latest Research
The Holy Grail Takes Shape at Redfin and Zillow
It all starts at the top of the funnel, with Redfin now running a popup on its site claiming the “largest home inventory” in Chicago.
The Battle for Unique Inventory Is Moving On From Private Listings
The key to Compass’s unique inventory ambitions is coming soon listings, which have nearly tripled over the past year while private exclusives have dropped.
From Portal Wars to the War on Portals
While the first half of the decade focused on portals fighting each other for dominance, the second half features portals facing a variety of outside threats, each poised to reduce their market power.
Redfin Pressing Its Inventory Advantage in Chicago
In late May, Redfin (supported by Rocket) started advertising its inventory advantage in Chicago with the message, “more homes than anyone else.”
Holy Grail 04: A Day with Rocket
I hit the road and spend a day with Rocket in Detroit. I want to walk the floors and see the biggest company chasing the Holy Grail for myself. I went in skeptical. Redfin's posting a 50% attach rate since the acquisition and I didn't believe it — they were at 27% before. How? Turns out the magic is that the loan officers and the agents just like each other. Bundles work when the partners want them to. But loan servicing is the real learning. I'll be honest, I thought servicing was boring. It’s just billing. But then I heard their pitch and saw the numbers. Building the relationship with customers, post-sale, is the key. And in terms of the pitch of a one-stop-shop to consumers, nobody led with price. The number one thing people want is trust. From search to sale, Rocket has your back.
Compass Is Bigger Than Zillow
On June 18th, Compass's market capitalization overtook Zillow's for the first time: $7.47 billion vs. $7.43 billion. It's a reflection of the shifting power dynamics between brokerages and portals – partially driven by exclusive inventory – in a changing industry.
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